Do any of you own or manage a business? What tools and systems do you have in place to help your business run smoothly? We are going to share a few that we think are necessary in todays fast paced, electronic society.
Have you ever considered Master Data Management? For those who are unsure, here is the type of problem having master data management can help clear up. This is an example I have witnessed personally. I received an offer for a charge card from a certain company. Even after the card arrived, I continued to receive offers to apply for their card. Now, had they had some form of master data management strategy in place, I would not have been receiving more offers on a card that I already had. Master data management will make your business run much smoother. Every department will have access to a master data system and will then not be repeating information or having to check with another department for the verification. This can prevent duplicate information on your system along with profiling and merging new data with what you already have in place. It will keep track of customers, companies, product, employees and any and all other such necessary information. Each of these topics can be broken down in to more sub-sections of data. This might be an option you want to consider.
Today, social media is a huge influence in customers finding your business and, of course, for you to stay in touch with customers you already have. You should have some social media tools in place to help with your social media posting. Figure out ahead of time which social media outlets work best for you and those you want to reach. There are so many options available now that you might want to choose just two or three to focus on. You can find information online regarding what ages commonly use each different form of social media. If your business is geared towards crafty or do-it-yourself folks, you would probably be best served by maintaining a presence on sites such as Pinterest, Instagram, and Facebook. If your business isn't one that most young people are going to be searching for, a Facebook page to go along with a standard website is probably your best option. Simply having a social media page is not enough, though. Make sure you post regularly on each page/site you run. I know of a radio station that tried building their listening base by opening a Facebook page, but they never post on it which means, of course, that there is no new interest being generated. Sharing sales or specials you are running, reviews from customers, or just general information relative to your business/interest is so easy and will increase your following very quickly. You can also use social media platforms to run giveaways or contests and give entrants extra points or entries for sharing with their friends. You will be amazed how quickly your following grows! In this day and age, a social media presence is almost necessary to run a successful business. If you're uncomfortable running it yourself, find/hire someone who is familiar with social media and will keep a fun and consistent posting schedule to attract new potential customers as well as keeping the interest of current customers/followers. There are actually individuals and companies today that are willing to manage your social media for you. For example, my daughter posts for a group and they pay her monthly for a certain amount of posts. Social media is a business tool you can not afford to miss out on!
Small businesses may want to look into creating a website, and then post at least once a week with some form of update. You can tell a little about your business, or review one of your products, anything that brings customers back to see more. There are all a multitude of small business tools and apps available for the small business owner. You can find places to store files, make posts, send emails, complete research and many other resources that will improve your business.
Take a moment and share with us a few of the tools/apps you use and tell us how they have worked for you. Thank you for stopping by.