Hi neighbors!
Search engine optimization should be a large part of your
online marketing strategy. SEO helps improve your company’s ranking on natural
search engine results, linking your site to customers looking for keywords that
are relevant to your services, products, and industry. Blogging, social media
pages, and maps provide great boosts to SEO, but have you considered using
infographics? While images themselves do not contribute a whole lot to SEO,
infographics can produce big results when used correctly. Using OrangeSoda
infographics, or those provided to your business through other online marketing
companies, can ensure positive results.
What Are Infographics?
Infographics take information or data that may be complex,
difficult to explain or understand, or rather bland alone and uses graphics to
make it more accessible. A good infographic will portray the information in a
way that is both easily comprehended and eye-catching. Infographics can portray
a variety of information, from the best composition of a sandwich, to the
number of deaths in the United States from firearms, to holiday sales trends in
electronics. If the content has a tendency to be bland, focus on creating an
infographic that is fun and engaging, or for more serious content, try making
it more relatable.
How
Infographics Build SEO
So if images do not add to SEO, why would an infographic?
First, well designed infographics attract customers and traffic to your site.
If the person finds the infographic interesting and valuable enough, they will
link back to it, whether on their own blog, site, or social media page. Links
help build SEO. The more links you have to your site, the more it tells the
search engine that your page is recommendable and a source for trustworthy
information. Infographics are also easily sharable on social media pages such
as Facebook, and, if popular enough, are even capable of going viral.
As long as the infographic is properly linked to the domain
you desire to experience an increase of SEO, you should begin to see results.
Part of obtaining these results, however, is being sure to promote your
infographic yourself, such as on company blogs and social media pages.
Infographics provide further space for branding as well, which, if tastefully
done, can promote further knowledge of your company. It is important to note
that infographics should contain content that is relevant to your site. Abusing
the system can result in your site being banned from the search engine, rather
than an increase in rankings. In this way, infographics require research and
time to ensure you are providing interesting, yet relevant content to your
customers. For some companies, choosing OrangeSoda infographics or other online marketing companies is most beneficial for
saving the time and effort required for successful SEO.
This is a guest post for my neighbors benefit.
Disclosure:This is a sponsored post in part by Bucks2Blog.
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