While cruising around Sarasota Florida today I saw something I haven't seen much recently. There were people on several street corners holding signs advertising different businesses. Now we haven't seen many recently because we were up north and it is COLD there, but down here in Florida, the weather is GREAT! Almost a little too warm. Anyway, I started a conversation with the family regarding advertising. I mean today, all you need to do is turn on your computer, laptop, iPod, or smart phone and click, you have advertisements at your fingertips. I don't think signs on a corner will ever reach the audience that internet marketing can. What do you think?
Anyway, I asked my husband and older daughters if they have ever chosen a business because they had seen someone on the corner holding a sign. My husband and daughters agreed that the only type of sign they had ever really responded to was for a restaurant. You know, a $5 pizza or some other great deal like that. Just today I saw advertising for a fitness club and a car wash, and of course I have seen them for taxes and storage areas. I honestly have never even gone into a business because of someone holding a sign. I will tell you what works though.. internet marketing.
I have often visited a store, restaurant or selected a service because I received an email with their specials or other information on what they have to offer. I am signed up to receive flyers, coupons and deals on a regular basis from my favorite stores sent right to my inbox. I have never done that based on a sign being held at the side of the road. I have a feeling that this is how most people today are.
What about you? What types of advertising influences you to shop at a certain store, or make a special purchase? Is the internet your primary way of receiving information like this? I have a feeling internet marketing is here to stay and will continue to grow. What do you think?
Disclosure:This is a sponsored post, however all thoughts and opinions are my own.