I have been thinking alot lately about how important it is that companies and businesses use online marketing. Obviously I am a little biased, because what I do here is a form of online marketing for companies, but honestly, just how important is online marketing? To me it has become more important, because the first place I look for a restaurant, bookstore, even Thrift store while traveling is online. I immediately Google to find out what is available, but I also Google to get more information about a business. I check for customer feedback because that will tell me about their business and their practices. I definitely prefer to shop where I have already heard good about the business.
I have also personally been able to help promote small businesses, that would otherwise not be known.. In one instance we were out visiting yard sales, when I came across a lady who made jewelry. I was able to tell her what I did and she immediately volunteered for a review. She had attended a few local shows, and had family and friends that ordered from her up to this point. She gave me a couple of pieces of her jewelry for review, and also gave me a pair of earrings for a giveaway. Through one post she was able to reach hundreds of people that she never would have reached. She only had a Facebook page at the time, and was looking into starting her own website. Internet marketing helped her and she realized how many more people she could reach.
Online marketing is a way to reach more people, faster, and see more results. Today we are becoming a nation of technology. Just this evening while some friends were over visiting, 5-7 of us were online at one point. Most people own at least one laptop, iPod, iPad, etc, where they have access to the internet. I no longer check newspaper ads, I look online. If a company does not advertise online, I may never hear of them. Online marketing is an important tool for today's businesses.
Disclosure:I am participating in a blogger campaign by Bucks2Blog for an internet marketing company and was compensated. However, the views and opinions are my own.