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How Important is Internet Marketing?

By At the Fence
Greetings Neighbors!

I hope everyone who visits At the Fence has been having a great week so far.  I sure am.  And we have company coming in tomorrow for a visit, and then we get to go to Chicago again for a Watch Night service, I love it!

Anyway, I wanted to share with my neighbors just how important an internet marketing strategy can be.  I personally do not make any large purchases without checking them out online first.  Of course I want to see what the company has to say, but I also want to see reviews of the product.  I like to look around and see what others are saying as well as the company. 

Here is one example, I have been looking for a new camera, and then a tablet or net book.  While researching one of these items that was available on sale, I couldn't even find information on the product on the company website.  Not a good sign.  Needless to say, I checked out where people were giving their own opinion, and was not impressed.  There were too many problems surfacing with the product, and since the company had no information on the product itself, let alone addressing the product, I decided this was not the one for me.  I did purchase my camera based on what I found online, both on the company website, and from reviews of the product.  And guess what?  I love it.  You will be seeing some information at a later date here At the Fence regarding the camera.

So I would have to say that internet marketing is what made my final decision in my camera purchase and lack of marketing lost a company a sale.  I went with a different product, where there was more information available.  I believe the internet is playing more and more of a role in purchases my family makes.  My daughter purchased a new camcorder, but not before putting in a lot of research online.

How about my neighbors here?  Do you research purchases online?  How much does internet marketing affect your decisions?

I am participating in a blogger campaign by Bucks2Blog  for an seo company and was compensated. However, the views and opinions are my own.

Comments

Klyne B. said…
In this day and age, investing in internet marketing is important to reach more audience and gain more fans. According to Long Island advertising agencies I've conversed with, a combination of online and traditional marketing can effectively establish your brand.
April 2, 2012 at 12:53 AM
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